Mr. Beel is an addictive salesman of sorts. He grew up poor, and worked himself up to owning his own small house. Growing up he worked for several street food stands, selling food to passers-by.

Mr. Beel is quite the attractive youngman, and spends quite a lot of his time coming up with new ways to better sell items to customers. Not all of them have been succesfull. Beel's attempt to market a very spicy sausage as 'infernal flesh' saw him run afoul of the church authorities.